Growing up in Brazil as a son of holocaust survivors, I was always fascinated by Israel and its role in the revival of the Jewish nation.
On one of my frequent visits, as a young engineer, I fell in love with Jerusalem’s Hutzot Hayotzer.
Its artists, craftsmen, and the atmosphere captivated me.
Today, so many years later and after many changes in my life, I believe that to work as a designer creating Judaica in the very same Hutzot Hayotzer was a matter of fate.

I emigrated to Israel in 1978, when I was 26 after a brief and promising industrial engineering career at Accenture (at that time Arthur Andersen).
Following and old dream I studied at the Bezalel Academy of Art and Design in Jerusalem and opened my studio in 1984.

For me, design is a way of life, observing, looking for an interesting shape or effect,

marvelling at the magnetism of positive and negative spaces or at the allure of light, mirrors and reflections.

My work is a process of soul searching as well of objective and conscious analysis.

It is the expression of my love for sculpture, geometry and logic and my fascination with objects that dismantle and reassemble changing their configuration, function and meaning.

 I have strived to develop a consistent language inspired by the symbolism of Judaism and always guided by the assertion that less is more, that purity and simplicity lead to beauty and grace.

Ultimately, I have looked for the enjoyment of arousing curiosity, puzzlement and wonder.